Amber Foxx on Image and Brand

I hate having my picture taken. Head shot, that is. I’m happy to pose for yoga pics. I feel normal in a yoga pose. Especially if I don’t have to look at the photographer. I feel really unnatural smiling at a camera, and it shows. I get such strange facial expressions, I hope I never actually look like that. I told my hairdresser about this while I was getting a haircut after the head shot session (I read that one should never get a new haircut before a picture session), and she said, “I know. Whenever I have my picture taken, I look like a drunken chipmunk. People ask me, what does a drunken chipmunk look like? I tell them: my picture.”

Now that I think of it, that’s what most of my pictures look like too. Torn between hiding from the camera and trying to convince my face to smile, I end up with one eye closed and the other wide open, and my smile half-cocked. I like the hiding-in-a-cherry tree picture I’ve use on this blog for years. Half my face is in the flowers. We started out using mysterious pictures, but gradually new bloggers joined and the remaining founding members updated their pics. Much as I like Kwanzan double-blossom cherry trees, that picture—though it expresses my personality—may not fit my image and brand.  But what does? If I’m posing for a yoga shot, I should look like someone you’d want to take a yoga class with. How do I look like someone whose book you want to read?

My series covers are designed to appeal to both visionary fiction and mystery readers, and their image and brand is closer to the visionary fiction genre. That’s intentional. The cover has to convey the mystical aspect of the mystery and the characters’ inner journeys. If my covers looked like cozies or like traditional murder mysteries, I’d be off target. Does hiding in a cherry tree make me look as if I write cozies? Many of my readers also enjoy cozies, but that’s not my genre.

I’ll spare you all the noise that ran through my head while planning for the head shot and keep to two main decisions. One: Maturity is a desirable characteristic in a writer, so I didn’t try to look younger. Two: I dressed the role of myself, if that makes sense, by wearing a turquoise necklace with citrine points made by a local artist. Because that’s my brand. New Mexico. Mystical. Crystals and healing and psychic visions. Is anyone going to analyze all that? I doubt it. But it’s like the right yoga pose for the yoga poster. Readers don’t expect authors to look like fashion models, but they may infer a lot from a picture without consciously thinking about it.

And I hope it’s not “That chipmunk had a few too many!”

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Book One in the Mae Martin Psychic Mystery Series, The Calling,  is free on all e-book retailers through Sept.23.