Amber Foxx on Image and Brand

I hate having my picture taken. Head shot, that is. I’m happy to pose for yoga pics. I feel normal in a yoga pose. Especially if I don’t have to look at the photographer. I feel really unnatural smiling at a camera, and it shows. I get such strange facial expressions, I hope I never actually look like that. I told my hairdresser about this while I was getting a haircut after the head shot session (I read that one should never get a new haircut before a picture session), and she said, “I know. Whenever I have my picture taken, I look like a drunken chipmunk. People ask me, what does a drunken chipmunk look like? I tell them: my picture.”

Now that I think of it, that’s what most of my pictures look like too. Torn between hiding from the camera and trying to convince my face to smile, I end up with one eye closed and the other wide open, and my smile half-cocked. I like the hiding-in-a-cherry tree picture I’ve use on this blog for years. Half my face is in the flowers. We started out using mysterious pictures, but gradually new bloggers joined and the remaining founding members updated their pics. Much as I like Kwanzan double-blossom cherry trees, that picture—though it expresses my personality—may not fit my image and brand.  But what does? If I’m posing for a yoga shot, I should look like someone you’d want to take a yoga class with. How do I look like someone whose book you want to read?

My series covers are designed to appeal to both visionary fiction and mystery readers, and their image and brand is closer to the visionary fiction genre. That’s intentional. The cover has to convey the mystical aspect of the mystery and the characters’ inner journeys. If my covers looked like cozies or like traditional murder mysteries, I’d be off target. Does hiding in a cherry tree make me look as if I write cozies? Many of my readers also enjoy cozies, but that’s not my genre.

I’ll spare you all the noise that ran through my head while planning for the head shot and keep to two main decisions. One: Maturity is a desirable characteristic in a writer, so I didn’t try to look younger. Two: I dressed the role of myself, if that makes sense, by wearing a turquoise necklace with citrine points made by a local artist. Because that’s my brand. New Mexico. Mystical. Crystals and healing and psychic visions. Is anyone going to analyze all that? I doubt it. But it’s like the right yoga pose for the yoga poster. Readers don’t expect authors to look like fashion models, but they may infer a lot from a picture without consciously thinking about it.

And I hope it’s not “That chipmunk had a few too many!”

*****

Book One in the Mae Martin Psychic Mystery Series, The Calling,  is free on all e-book retailers through Sept.23.

 

Writing Would Be Perfect If…

by Janis Patterson

I mean it. Writing would be so perfect if it weren’t for the readers.

I know, that is a very incendiary statement, but it’s true. We’re asked to live up to readers’ expectations without being given much of a hint as to what those expectations are. Or what they’re going to be in six months or a year, after some big unexpected blockbuster shows up and turns everything we thought we knew into a fruit salad.

Have you ever noticed how so many of those big unexpected blockbusters are usually done by people who have never published a book before? Without the need to cater to a pre-conceived notion of what readers (and publishers!) want, they write what they want. But I’ll bet there are many many more who write what they want and never get by the second reader at an agent’s or publisher’s office. It’s the one that gets through that messes everything up for us working professional mid-list writers. We’ve finally (we think!) worked out the reading habits of our demographic and adjusted our plotting/writing accordingly and some of us make a fairly decent living doing that.

Then – boom! Some off the wall writer hands in a new style of book and suddenly that’s what everyone is wanting. I’ll bet all those writers who hit the jackpot aren’t trying to make a living off their writing, that they have jobs to pay their rent and bills, but they don’t mind messing things up for the rest of us. Humph!

It has become a bad joke in the writing industry that publishers are eagerly seeking something like [insert name of current bestseller here] – something just the same, but different. I have known writers who start to growl menacingly when told this and publishers don’t seem to understand that such a statement is not really good corporate communication.

Sadly, though, it isn’t just publishers and agents. I have talked to readers about this phenomenon and am astonished at how easily the little darlings are led – of course, they are the same people who rush to buy a detergent that screams “NEW” and “DIFFERENT” when the only things new and different about the product are that the boxes are smaller and the price higher.

I have talked to readers (in both romance and mystery, as I write both) who are upset with the new fashion of genre bending. I recall one most decisive woman who hated the idea, saying “When I read a story I want this to happen, and then this, and then this.” She was not happy when I asked if she were so rigid in her reading desires why didn’t she just read the same book over and over again and save herself some money.

Her reply was fit for neither print nor pixels.

I guess you really can’t please everyone. Sigh.