Guest Blogger ~ Susie Black

Like the protagonist in my Holly Swimsuit Mystery Series, I am a ladies’ swimwear sales exec in the greater Los Angeles area. From the beginning of my career, I have kept a daily journal chronicling the interesting, quirky, and sometimes quite challenging people I have encountered as well as the crazy situations I’ve gotten myself into and out of. My daily journal entries are the foundation of everything I write.

As a female who has succeeded in a historically male-dominated industry, it was important to me to write about the apparel business from a woman’s point of view. Sarcastic, irreverent Holly Schlivnik, the continuing main character of The Holly Swimsuit Mystery Series, is based on me with some poetic license taken, of course. Holly is the me I always wanted to be. All of my characters are based on real people, and the central characters are all strong, successful women who have beaten the odds and broken the glass ceiling. My stories all take place in the fast-paced, at times cutthroat Los Angeles ladies’ apparel industry and give readers an insider’s view of how the latest designs really end up on the rack in their favorite stores.

The premise of Death by Pins and Needles is Lissa Charney, a thoroughly despicable showroom manager on the swimwear aisle in the California Apparel Mart, has stepped on countless people as she climbed the precarious steps of corporate ladder and cheated her way to the top. The Charney character is based on a real person with a dreadful, but well-earned reputation. There is no shortage of competitors who would have loved nothing more than to help Lissa fall off the ladder and plunge to her death. The potential murder suspects are also based on real people who would have given their right arm to eliminate the real life Ms. Charney.

Susie is offering a free download of a swimsuit fitting guide for everyone reading this post. You can get it here:

Swimsuit Guide

Since Lissa Charney didn’t think any of the rules applied to her, she had no problem breaking them all. From job stealing to dumping a boyfriend when he needed her the most, selfish and self-centered Lissa’s list of enemies rivaled those of Al Capone. So, when Lissa is murdered, no one on the swimwear aisle in the California Apparel Mart was particularly surprised…the only surprise was what had taken so long. Who wanted Lissa Charney dead? The list was as long as your arm….but which one actually killed her? The last thing Mermaid Swimwear sales exec Holly Schlivnik expected to find when she opened the closet door was nasty competitor Lissa Charney’s battered corpse nailed to the wall. When Holly’s colleague is wrongly arrested for Lissa’s murder, the wise-cracking, irreverent amateur sleuth sticks her nose everywhere it doesn’t belong to sniff out the real killer. Nothing turns out the way she thinks it will as Holly matches wits with a heartless killer hellbent for revenge

Buy link: https://books2read.com/Death-by-Pins-and-Needles

Named Best US Author of the Year by N. N. Lights Book Heaven, award-winning cozy mystery author Susie Black was born in the Big Apple but now calls sunny Southern California home. Like the protagonist in her Holly Swimsuit Mystery Series, Susie is a successful apparel sales executive. Susie began telling stories as soon as she learned to talk. Now she’s telling all the stories from her garment industry experiences in humorous mysteries.

She reads, writes, and speaks Spanish, albeit with an accent that sounds like Mildred from Michigan went on a Mexican vacation and is trying to fit in with the locals. Since life without pizza and ice cream as her core food groups wouldn’t be worth living, she’s a dedicated walker to keep her girlish figure. A voracious reader, she’s also an avid stamp collector. Susie lives with a highly intelligent man and has one incredibly brainy but smart-aleck adult son who inexplicably blames his sarcasm on an inherited genetic defect.

Looking for more? Contact Susie at:

Website: www.authorsusieblack.com

E-mail: mysteries_@authorsusieblack.com

Accidents, Agents and Other Disasters

by Janis Patterson

People always ask me why I self-publish. Isn’t it a lot more work?

Yes, it’s a lot more work, but the upside is that I am in control. No more the unholy circus of repeated rewrites and equally annoying ‘minor tweaks’ to fit the visions/prejudices of agents, first readers, secondary editors, senior editors, acquiring editors and God only knows who else. I do have a very good editor (I’m not a fool) but she edits the story I wrote, she doesn’t transform it into what she wants.

These days to sell to New York (to use common nomenclature for traditional publishing) you need an agent, mainly because traditional publishers have gotten too cheap to hire first readers any longer. Agents now serve that function almost everywhere. Getting a good agent is often more difficult than getting a good publisher. Thank goodness we now have choices!

Back when the dinosaurs were browsing outside the cave and I sold my first novel to New York there were still a few houses (and there were a LOT more houses/lines then) who read author-submitted manuscripts, but I was a traditionalist. (I was also very young and foolish…) Real authors had agents, so I set out to get an agent.

I have had surgery. I have had auto accidents. I have even been in a plane crash. I would rather do any of them again than deal with finding, getting or dealing with an agent.

My first agent was okay – not very good, but he was indeed An Agent, and he took me on, so in my rosy ignorance I was happy. He sold a couple of books for me… then he died. I guess I have to give him a pass on the bad agent thing… He was fairly decent and I mean, you can’t blame someone for dying can you?

So after a lot of querying and begging I got a second agent, one who for some reason seemed to be a little higher up the status pole than my first one had been. She was smart, she was connected – I thought I had it made. At least, until I couldn’t get in touch with her. I sent her letters (this was pre-internet days). I even imperiled my continually endangered budget by calling a couple of times, but all I got was an answering machine.

Finally I contacted a friend of mine who went to New York regularly on business and asked her to go by the office on her next trip and see if she could see what was happening. She did. The agent’s name was still on the door, but the door was locked. My friend is a forceful lady (that is what her friends call her – her enemies…!) so she found the super and talked him into unlocking the door.

The office was empty. No furniture. No manuscripts. No nothing, not even dust bunnies. Even the telephone was gone. And no one has heard of her since.

I went back to the search and after about a year signed with an up-and-comer who was supposed to be a firebrand. The third try, I reasoned, has to be lucky.

Wrong. Oh, she was a go-getter. I kept getting reports from her that although my book had been turned down So-And-So had simply loved it. Or Thus-And-Such had thought it spectacular, but they had just spent a lot of money on a similar story. On and on – everyone always loved it, but there was never any specific criticism or reason. This went on for a few months and I was getting suspicious when this ‘agent’ sent me another glowing rejection from an editor whom I knew. I had never sold to her, but as we had both been bouncing around the writing world for a long time we had become reasonably close acquaintances.

So I called her, looking for elucidation on what was wrong with that book.

She had never seen the book, had never even heard of this ‘agent’ and neither had anyone in her office. She got justifiably angry that someone was using her name like that, so she requested the names of my books and the names of the editors involved and went off on her own investigation.

None of them had ever heard of her, me or my books. The whole thing had been nothing but smoke and mirrors. I don’t know why the ‘agent’ did this – this was not a ‘pay upfront for representation’ scheme, so she wasn’t making any money. Maybe all she wanted was the feeling of power and importance. Anyway, she quickly vanished from the scene and was never heard from again.

I must not be very bright, because I tried again, this time with a bright, canny young man I met at a writers’ conference. I was more knowledgeable then, and he said all the right things, so I signed with him. Now this is third hand gossip, so take it for what it’s worth, but the last time I heard anything about him he was serving time in Federal prison for mail fraud. And he never sold anything for me either.

So that’s why I’m self-publishing now. It’s true that there is no one who is as interested in your career as you are, and if you want something done right do it yourself. It’s a lot of work, yes, and my sales are less than they were in traditional pubbing (you can help by buying my books!) but to be honest my income has stayed just about the same because I get to keep more of my money. 60-70% of cover price beats the heck out of 20-50% of net…

To all of you who have good agents, I wish you joy and lots of sales, but while you pretty much have to have an agent to thrive or even enter traditional publishing, you can have a great career as a writer/publisher all by yourself. Like most of life, it’s a matter of choices. Good luck to you, whichever path you choose.

Thoughts on a Book Tour

I am back home after spending last week driving around western Oregon and stopping at 5 bookstores.

Backstory: Last summer I attended a talk by author Dwight Holing at my local library. He was there talking about his series that is set in Harney County- where I live. When he was asked about how he advertised his books, and he mentioned Bookbub didn’t work well for him, I said, “Yeah, it doesn’t work well for me either.” He looked at me and said, “What genre are you?” My reply, “Same as yours.”

He asked my name and then said, “Your books stalk mine on Amazon!”

My rebuttal was “No, yours stalk mine.” We had a chuckle and he said to come talk to him after his presentation.

I did and we decided since we both write crime fiction set in Oregon with game wardens, his a federal agent and mine a state police officer, that we should team up and do something.

Dwight Holing and myself at Bloomsbury Books in Ashland, OR

Fast forward a few months and we came up with a book tour when we both had a new book out. We spent months setting up bookstores and planning to do it all in one week.

We just finished that week of visiting bookstores. After a phone conversation we’d decided to do a back and forth, “This is why I… What do you do?” format. And we had lots of encouraging comments about how well we played off one another. Then we would read from our books and take questions. It was interesting that most of the questions were from new or emerging writers. Though we did each have some fans or family at each of the stops we had.

Me talking at Grass Roots Bookstore in Corvallis, OR.

I was lucky enough to meet Sharon Dean who has been a guest of this blog. She came to our Ashland event. It was fun to meet someone in person who I have only exchanged emails with.

And in Bend I was able to meet up with some writer friends that before I moved to Princeton, we met once a month and had lunch and talked about writing.

The one thing that both Dwight and I concluded from this trip is that in-person events are no longer something that brings readers in. We had small groups at everyone of the events even though we both talked it up in our newsletters and social media and put out news releases in each town we visited. He said he’s going to start doing Zoom Book Clubs and will invite me to participate when he gets it all figured out.

While I enjoyed my week of driving around Oregon and meeting new people, I do agree that I won’t be doing another event like this any time soon. I think being set up where people are already gathered like flea markets, oktoberfest, and such is the way to go instead of bookstores.

On The Writing of Percy Cole, an Off-beat Heroine by Heather Haven

Bear with me if I’ve said this before, but The Persephone Cole Vintage Mysteries were born out of a challenge by my then-publisher to write a protagonist who looked and acted more like a real person, not a model. Could I do it? Did I even want to? Did I want a heroine who wasn’t typical of many a detective story? After I thought about it, the answer was yes! I wanted to write about a smart woman who wasn’t Mad Men classically feminine. And of course, I wanted it all. She should like herself and be comfortable in her own skin.

So along came Persephone (Percy) Cole. Percy is 35 years old and considered middle-aged by ’40s standards. She’s also a single mother, overweight, and at 5’11” is extremely tall. Sound like a winner? But Percy Cole is! Because as Winston Churchill said, “Attitude is a little thing that makes a big difference.” And Percy has attitude up the wazoo. She exudes self-confidence. She’s smart and savvy. She’s a no s–t lady. I just love her.

They say you don’t know what you’re writing until you’ve written it. Well, little did I know that by making Percy as large if not larger than many men of that era, she was able to compete in a man’s world in every way, including physical intimidation, a very ’40s-PI-Noir thing. Percy doesn’t use physical threats all the time, but she’s not above it. Her grabbing some lowlife by the scruff of the neck and hauling him off to jail is just plain fun to write about. And readers seem to like her fearlessness, her sense of self, of not compromising, which is all done with humor, style, and a touch of whimsy.

Yes, Percy’s tough to the core, but I do try to show a bit of softness through her dealings with her mother, father, kid sister, and in particular, in the raising of her eight-year-old son, Oliver, the child that gives her life meaning. Frankly, it is a rare woman who does not deal with family and family matters, no matter how tough they are. Even Wonder Woman (see linked article). Of course, Wonder Woman is a real hottie. But Percy has her moments; she has her moments. There are men who fall for this redheaded broad with her wicked sense of humor, who knows how to make her way in the world. All very enticing. All very Percy Cole.

Hotshot Shamus, book 4 of the Persephone Cole Vintage Mysteries, debuts on May 7th and at a preview price of $2.99. Yayyy!

Throw Spaghetti at the Wall

I want to write. That’s what I really want to do every day. Butt in the chair, fingers on the keyboard—write.

That’s what leads, in fits, starts and detours, to the finished product, be it novel or short story. Then it’s navigating through all the wickets to get the book published. But after that, I can’t just sit there and hope the book sells itself.

Marketing. Translated as doing whatever I can to make sure readers know the book is out there.

Back in the old days, before ebooks and indie/self-publishing altered the landscape, there was sort of a formula. I say sort of because it really didn’t work well.

My first nine books were published by big New York publishers. Their marketing strategy, if you could call it that, was “throw spaghetti at the wall.” If it sticks, well, it might be working.

My first novel, Kindred Crimes, got a better-than-average jump off the published writer diving board because I won a contest for the best unpublished private eye novel. That got me attention, reviews, award nominations.

The way things worked back then, I scheduled book events at local bookstores and hit most of the mystery bookstores in the western United States. I went to mystery conventions such as Bouchercon and Left Coast Crime, meeting readers, other writers, and selling a few books. All of this was on my own dime, of course.

I did have a few small book tours, mostly on the West Coast, on the publisher’s dime. The publicists booked me into upscale hotels. Nice, but I’d rather they spent less money on the hotel and sent me to more cities. At one point I suggested an East Coast excursion, because they had mystery bookstores there, too. The answer was no. Since my books were set in California, how could they possibly appeal to readers in the eastern part of the country or the Midwest? Go figure.

Then I got dropped by the New York publisher and went with a small California press. I still did my own marketing, as I always had. Over the years most of the mystery bookstores closed. I scheduled events at local bookstores when I could. A lot of the local bookstores closed. I remember someone I worked with in San Francisco asking me if my books were available on Amazon. Yes, they were. They were also available at the big downtown bookstore four blocks away. That bookstore is no longer there.

We were in the era of buy it online. Then came ebooks. A lot of big publishers thought that was a passing fad. They were wrong. I’m glad I got back the rights to those first nine books right before that, because I spent a lot of time and money converting those novels to ebooks and I sell a lot of them. The small publisher also closed and I got back the rights to those books as well.

Along with all of this came social media and using the Internet to connect with readers. In these days of self-publishing, readers have so many choices. I contribute to blogs, like this one, and sometimes do guest blogs. My fellow writer D. Z. Church and I send out a newsletter each month. I tried Twitter once and hated it. Couldn’t see the point of that, or some of the other platforms. As for Facebook, it seems most of my “friends” are other writers, mystery fans, as well as a few longtime friends and relatives. I have a personal page for pictures of my cats and the like. And an author page, where I post notices.

Advertising. I’ve done some of that in the past, but not much. Recently I did something different. I participated in the Five-Day Author Ad Profit Challenge, which is free, sponsored by the Author Ad School, which costs money. The Challenge is, well, challenging. I’ve been up to my eyeballs in categories and keywords and have been rethinking blurbs and hooks. I’ve learned a lot and hope it will be useful in building sales.

Maybe when I throw the spaghetti at the wall, I’ll hit the target.