I have been self-publishing (or call me an independent publisher) for nearly a decade. It’s a lot of work, but I wouldn’t have it any other way. I am in control of me. I am my own destiny. But time marches on and what worked in 2011 doesn’t necessarily work in 2020. Destiny has taken a nosedive.

So I’m starting anew. My first book of the Alvarez Family Murder Mysteries was published out of Canada in 2011. I wound up having three books of the series published by their house before I left. I had no quarrel nor falling out with them. It’s just that they moved their attention and time on to the next author in line and my books seemed to just languish in the queue. So in late 2012 I took my books back and decided to self-publish exclusively on Amazon. I now have four series going, a stand-alone, and an anthology published. But the Alvarez Family Murder Mysteries has always been my biggest seller and accounts for over 95% of my sales. In the beginning, I made good money just being on Amazon. I used to say that while I might not be able to buy a yacht, I could certainly buy a sailboat with my earnings. I can’t say that anymore. At this point, I don’t think I could even buy a dinghy. Used. That leaks.

My ebook numbers started falling in 2016. In 2017 I took everything out of Amazon’s KDP (where I also made about 1/3 of my monthly income lending the books out and being paid page by page) and published them on Barnes and Noble, Kobo, etc. They did even worse! A year later in 2018, I brought them back to Amazon where they did slightly better but never as well as they had from 2012 – 2016. It was a continual decrease in sales. I had to face it. Something was wrong. Or was it? Had my time come and gone? I was in a panic.

About four months ago a fellow author, who writes two mystery series, told me about a marketing person who helped her increase sales dramatically. This person only handles books of a very specific nature. It has to be a series of four books or more, only ebooks, and sold exclusively on Amazon. Sounded right up my alley.

I hired that person and she is currently doing a new marketing approach for the Alvarez Family Murder Mysteries from top to bottom, including new book covers. It has not been cheap. But in order to make $$$, you have to spend $$$. Right? Right.

Revamping, redoing, rethinking, and reassessing has been my middle name for a couple of months. Everything is lined up, ready to go, and we will be starting a new marketing campaign exclusively on Amazon starting February 16th. The Alvarez Family is now a “fun detective cozy”  instead of a humorous mystery, with new keywords to draw in readers, hopefully. And the new covers are completely, COMPLETELY different than before, as are the blurbs. As, frankly, is everything.

So am I in a slump? Is this revitalization? Or am I a has-been? Stay tuned because I haven’t got a clue. Meanwhile, check out the new covers on my website at www.heatherhavenstories.com.

 

 

Judy Garland used to sing the song, “I Was Born In A Trunk At The Princess Theatre.” I often sing “I Was Born ON A Trunk At Ringling Brothers Circus.” My parents met and married at Ringling Brothers during the early forties. She started out as a First of May, he an elephant handler. Her professional name was Jerull Deane. His was Whitey Haven.

Within a couple of years, Mom worked her way up to a specialty act with the elephants. My father worked his way up to being an elephant trainer. They both loved working with these large but sweet-natured animals.

My mother used to say one of the reasons she fell in love with my father was because he didn’t use the eye hook, or let any of his men use them, either. He was kind and loving to his charges, and she adored the man all the more for it. Topsy was one of the elephants Mom worked with and she liked to tell stories about her beloved pachyderm.

As a married couple, they had a little more privacy than other people, and lived in a small trailer on the backlot next to the animals. One of her favorite stories was about the time she took up baking. She would bake a fruit pie – apple, peach, berry, depending on what you could get right after the war – and put them on the windowsill in front of a partially opened window to cool. But pies kept disappearing, not all the time but most of the time. She couldn’t figure out who was stealing them. Also, Mom was running out of pie tins. They cost a lot of money and there were only so many of them, as rationing was still ongoing.

So she set up a watch. She baked an apple pie, put it in the window to cool and waited out of sight. About half an hour later, a grey trunk slowly appeared in the window sniffing the air. Once it located the pie, it pushed the small window open entirely, reached in, and pulled out huge chunks of pie, disappearing out the window with them. After most of the pie was gone, the trunk sucked on the metal of the pie tin, and pulled it out of the window, too.

Mom appeared at the window and looked down at the thief. She recognized Topsy right away. Pie tin on the ground, Topsy was slurping on the remnants like she was a vacuum cleaner. When the elephant had finished the last crumb, she picked up the empty tin and turned to a nearby trashcan.  Mom had had enough.

“Topsy,” she yelled from inside the small window. “Don’t you dare throw that tin in the trash!”

The elephant froze in place then slowly turned around to face her performing partner in the ring, pie tin dangling from her trunk.

“You bring that here right now,” Mom demanded.

The elephant slowly crept toward the sound of her partner’s voice.

“Did you steal that pie?”

Topsy lowered her head.

“You did, didn’t you?”

Topsy nodded once, pie tin scraping on the ground.

“You give me that pie tin. You hear me? Right now.”

Mom reached her hand out the small window. Topsy raised the tin up for Mom to take.

“You’re a bad, girl,” Mom said eye level with Topsy’s face. Topsy reached her trunk into the window and stroked Mom’s cheek with the finger at the tip end of her trunk.

Mom laughed, took the grey trunk in her hand, and kissed it lightly on the tip, a tip that smelled of cinnamon and baked apples.

“No, you’re not,” she crooned. “You’re a very good girl and you’re my baby doll.”

Even though her ‘baby doll’ weighed in at 5.5 tons, every now and then Mom would bake an extra fruit pie for Topsy. Especially apple. Topsy loved apple. But Mom stopped cooling any of them on the windowsill after that.

I’ve always been taken with the stories of my mother’s life in the circus, especially during its golden age. As a mystery writer, her stories prompted me to write a noir mystery, Murder under the Big Top, using my perception of her during that time as my muse. I even used a photo of her on top of Topsy as the book cover. I lost Mom in 2014. I’m proud to say Murder under the Big Top won the IPPY Silver for Best Mystery/thriller that same year and right around Mother’s Day.

I like to think Mom was looking down on me then, smiling. Maybe Topsy was, too!

 

“The cheaper the crook the gaudier the patter.” This line was uttered by Humphrey Bogart, when he played Sam Spade in the movie Maltese Falcon. This classic was written by my hero, Dashiell Hammett. Even at seventeen years old, when I read that particular line in the book of the same title, I knew Hammett was a brilliant writer. It’s hard to miss something like that.

Mr. Hammett was a big influence on me becoming a crime writer, albeit not quite as hard-boiled. I’m more like a two-minute egg. But I recently learned that if there isn’t a dead body, I’m not interested in reading someone else’s book or writing one of my own.

My latest novel, Christmas Trifle, which came out a few days ago, started out as pure romance. Good golly, Miss Molly. What was I thinking? Ultimately, I found what the story needed was a good, old-fashioned murder, not more kisses. More foreboding, not more hugs. So it was only natural I turned Christmas Trifle into a romantic suspense novel.

And why not? Dashiell Hammett created the iconic Nick and Nora Charles. He put these two lovebirds in a novel called The Thin Man. Also made into a film, it was followed by a succession of sequels, all written by him. Not only were these murder mysteries wildly popular, they were wildly romantic. He may have even invented the modern day romantic suspense. So I felt him egging me on, no pun intended, to do what I do best.

Consequently, Christmas Trifle now contains a corpse or two. Actually, three. The story still has the same charming, but recently divorced chefs, but these two find their way back to each other over a dead body rather than a dead soufflé.

My kinda story.

Dashiell Hammett once wrote, “If you have a story that seems worth telling, and you think you can tell it worthily, then the thing for you to do is to tell it, regardless of whether it has to do with sex, sailors or mounted policemen.”

My kinda guy.

Picture it: There are two horses standing in a stream. We’re not sure why; reasoning cloudy. Sitting astride one horse is a woman who doesn’t want to be there. Possibly, she has been whispering into the horse’s ear something like ‘let’s get a move on, sport,’ but to no avail. Said horse seems to like having his tootsies in the cool water.

She looks over at the other horse just lollygagging around, and decides that’s the saddle to be in. Several minutes later she is either swept downstream or trampled to death by two horses having had enough of her silliness. Which brings to mind another wise old saw: They died with their boots on.

So there I was, soggy boots and all, writing a romance and wanting to jump into the saddle of suspense. My reasoning wasn’t cloudy. I suck at writing pure romance. I didn’t know it then, but I sure know it now. Frankly, If I hadn’t been so stubborn, I’d have changed genres within the first three months instead of waiting so long. I was turning out the most boring drivel I’d ever written in my life and I have been known to drivel with the best. There was no longer any joy in writing. My bliss had done a bunk.

Of course, this particular book had a deadline that could not be overlooked. Christmas Trifle was holiday-bound. But at the rate I was going, not in my lifetime. Desperate, I threw in a murder even though I was already half-way through the book. And glory be! Suddenly scenes had a little zing, characters a bounce to their step. They used snappier dialog. A readable plot was developing.

So I went with it. Not that it was easy going. It was a nightmare, actually. Stuff like, where should the suspense go? And how much? Who should be the villain? Should I use a new character? An existing one? What should come out? Stay in? I would wake up in the middle of the night in a cold sweat with but one burning thought: Was I trying to meld a bicycle pump with a hat?

Wait, wait. Didn’t Andy Warhol do that back in the 70’s?

I’m good.

Wait, wait. It was a tomato soup can, not a bicycle pump.

I’m dead.

But short of writing me in as the corpus delicti, I persevered. If nothing else, for six long months I’d been creating a backstory for these people. I knew how every character would react to anything without even thinking about it. I hadn’t been wasting my time, I told myself. Take note: it’s amazing what you can talk yourself into if you have to.

When I finished  – or ran out of anything else to put down on paper – I sent it to the three courageous buddies in my writing group in the hopes they could help. They did not fail me. Their comments were honest and inciteful. They are the best.

1 – C. offered great questions, reminding me about specificity. That’s something you can only do at a certain point in a novel, she reiterated, but it’s absolutely the most fun.

2 – M. said it started out as a love story and morphed into a mystery. It didn’t bother her she wrote, but she was surprised. Uh-oh. That’s the kiss of death for any work. You make a contract with your reader in the first chapter regarding what type of work you’re going to deliver. I hadn’t lived up to that contract.

3 – J. said it didn’t have the Haven sparkle he was used to. Don’t release it until it does. Better to miss this Christmas deadline, but turn out your best work. There’s always next Christmas. Words to live by. But could I pull it together no matter what Christmas loomed ahead? Dread to live by.

I worked for two more months, eight to ten hours a day, seven days a week. I was obsessed. C. was right about specificity. I had a ball with that one. Now readers will know who, what, where, when, how, and why. So will I. M’s comment about the genre switch was easily correctable. I started the story with two unsolved murders from the previous year. The killings hover over the characters from page one and foreshadow every scene.

J’s comment was the most haunting. Did it have the Haven sparkle? Yes, the novel grew a lot, changed a lot, solidified. I actually wound up liking it. But was it any good?

I handed it over to my editor and asked her for a verdict. I was too close to know anything anymore. This was a first, but I had tried something new and if it didn’t work, into the trashcan it would go. It would be a lesson well-learned.

Fortunately for me, she said it was one of my best, and only needed tweaking. Relieved, I went back to the keyboard resolving to get it right no matter how many Christmases it took.

Because that’s what I do. I write novels.  But I write murder/mystery/suspense novels with a touch of romance. You’d think I’d have known that by now. After all, I’m on book number fourteen, bicycle pumps notwithstanding.