by Janis Patterson
If sales of my books go any lower, it looks like I’m going to have to start paying people not to read my books. Yes, that’s an exaggeration (I hope!) but it’s also in danger of becoming quite true. And I will admit it hurts to see my books languish at the bottom of the charts, especially since some of them have been on bestseller lists (international, not US – go figure that!) and some have won prizes while others, both appalling rubbish as well as tomes much more literary than mine, sell like the proverbial hotcakes.
Late last year I bewailed my position and decided to start an experiment. I was going KU. Now as a fiscal conservative, I abominate the idea of anything that reeks of potential monopoly, but I also dislike the idea of not making any money for all the work I have done on my books. I have always had all my books – those which I control – wide, meaning they were available just about everywhere ebooks books can be bought. Sales have been so bad they would have to work a week to inch their way up to pathetic.
So, since most of what sales I did have were coming from Amazon and none from two of the other major outlets, I decided to start an experiment. I pulled three test books from wide distribution and put them into KU, which means exclusive with Amazon.
The results were good – for my wallet – but disheartening from a free market point of view. Sales inched up a tiny bit, but what astounded me was the page reads. No, I’m not going to give exact numbers, mainly because they are no one’s business but mine and would be considered embarrassingly low for most other writers, but they were a very large jump for me, and have increased almost daily from the beginning of the experiment. Yes, the money for KU page reads is distressingly low, but even a low return is better than no return.
However, only part of me believes that. By being in KU am I contributing to the stifling (and perhaps eventual extinction) of the free market by encouraging a possible monopoly? Part of me thinks so but part of me wants to be compensated for the time and money I spend to make my books available to the public.
By being in KU am I keeping my books away from those who shop on platforms other than Amazon? Yes, but they weren’t buying from me anyway, so what difference does it make, except that with KU at least I have the potential of earning due recompense for my labors.
I know I’m talking a lot about money – I’m not really greedy, but workmen are worthy of their hire; my books have made international best seller lists and won prizes. They – and I – deserve better treatment and recognition, and if being in KU does that I will respond.
It has taken a long time and a lot of thought to come to this point, but with my usual decisiveness I have chosen to keep feet in both camps. Those books which have performed well wide – for example, CURSE OF THE EXILE and A KILLING AT EL KAB – will stay wide. New books – released this year, such as A WELL-MANNERED MURDER and ROMANCE AT SPANISH ROCK – have been put directly into KU. The other five books I have ready for release, plus any others I will finish in the foreseeable future, will be decided on a case-by-case basis… that, or the phase of the moon and my mood at the moment.
It is true that the customer drives the market, and the vendor/writer has to follow the trends. Right now the trend is to KU, and if this trend continues, I will eventually move everything to KU. If the ebook industry does become a monopoly, all will change – and probably not for the better – but the reader has no one but himself to blame.