Marketing and Promotion Blues

Like most writers, I don’t like the marketing and promotion side of writing. These days we don’t just sit down and write a book, send it off, and hope a publisher likes it. Especially not if you are an Indie author.

Back when I first started writing novels 30 plus years ago that was the process. Write, edit, send a synopsis and first three chapters to agents and editors and then write the next book while you waited sometimes over a year to hear back. If you did get the nod from an editor or agent then it was revisions and after 18 months to 2 years your book was published.

I was lucky to get picked up by a new small publisher who not only helped with editing but taught me a lot about publishing my book. When I had that down, and with a nudge from other author friends, I took the plunge into being an Indie author. And while being with the small press I had to do all my own marketing and promotion, I didn’t do near enough.

Now, fast forward, I have 55 books, half that are western romance and half that are murder mystery. My heart has always been in writing murder mystery and I feel as if the romance books were what I used as my stepping stones to getting to the genre I love to read and write.

With my murder mystery series, I have been promoting the heck out of them and learning new things as I add more print books and now audiobooks into the mix.

Just when I think I’ve figured out Amazon ads or Facebook ads, or using other promotional third parties, I find out that I messed up with this or with that. I had a promotion scheduled and I thought I’d changed the price of the audio box set. Well, I didn’t so there went the money I paid for the promotion down the drain and the graphics I made to promote the sale will have to be used later when the price finally is changed on all audiobook channels. With this headache, I can see why so many indie authors with audiobooks are selling them direct. It is something that keeps swirling around in my head and I’m thinking strongly about doing it so I can send people to my direct store to purchase audiobooks that I want to put on sale and to get audiobooks for a fairer price all the time.

I have my print books on a direct store and it would only take adding a link to the audiobooks to make it happen. Well, after I upload them to Bookfunnel. That would be another 2-3 hours a day for a week to get them all uploaded. That will cut into my writing time. I have scheduled to write three more books this year. If I don’t get to putting words in the document instead of uploading audiobooks to different vendors and now Bookfunnel, I’d have this book half way written instead of just starting. But once I get them all uploaded I will only have to upload each new book.

“Sigh” Just as I need more energy to do more promoting and marketing, I’m, finding my creative and productive energy doesn’t last as long as it used to.

I have also decided today, after realizing how many more audiobooks I need to upload to Kobo and Bookfunnel that I will from here forward, sit down at the computer with only my book document open and get my word count written before I do promotion or upload audiobooks. It will be the only way I’ll get my book goal accomplished this year.

But it is all worth it when I hear from readers how much they enjoy my books and I receive word that a book is a finalist in a contest. After contemplation I thought I’d put Damning Firefly in the wrong category, I guess not!

The Dilemma of the Little-Known Author

Note: This a pre-Covid memory, so don’t be alarmed at the close proximity of strangers mentioned in this post. Remember those days when we weren’t afraid of breathing the same air?

“Hi, I’m Rae Ellen Lee, an internationally unknown author,” my friend says to the bicycle rider who has stopped to chat with us in a Utah canyon.

Rae Ellen Lee is a fellow author and artist, and she’s more forward and much funnier than I am, and I love this line. It cuts through the embarrassing back-and-forth that, for me, usually goes something like this:

Me: “I’m an author. I write mysteries and romantic suspense.”

Polite Stranger: “That’s great!” Then, peering at me with curiosity, “Would I have heard of you?”

Me (mortified): “Probably not. My publisher never promoted my books.” (Unsaid: And I’m obviously a total nincompoop when it comes to marketing, still true now even after I took back my rights and self-published.) “But here’s a card describing my books.” (Nervous laugh.) “Do me a favor and leave it in a public place.”

Sigh. It’s such a dilemma. How and when does a clueless introvert author make herself known to new readers? Personally, I avoid anyone who constantly hawks herself or her products; why would anyone appreciate that? But I don’t have a big family-and-friends network out there supporting me, and I can’t afford to advertise in expensive venues. I write outdoorsy animal lover mysteries and although many hikers and nature enthusiasts are big readers like me, we outdoorsy animal lover types don’t tend to sit around chatting on social media.

So when I pass up the opportunity to tell a friendly stranger that I’m an author, I never know whether to feel like I’m being just a nice normal person or some sort of expert self-defeating anti-preneur. So I generally say something only half the time and almost always end up feeling like a complete loser.

A couple of days after meeting the bicyclist, as I ride the shuttle from St. George to the Las Vegas airport, I chat with my very nice seatmate. We talk about Utah and other places we have visited, and after a while, she mentions that she reads constantly. Aha-an opening! I tell her I am a voracious reader, too. And then she says she likes mysteries. Feeling like a hunter with a deer in the crosshairs, I tell her I am a mystery author, pull out my card that describes my books, and hand it over. She says she’ll definitely look for my books.

Later, at the airport, I share a restaurant table with an interesting man from Germany who has been visiting all the western parks. I love Germans; they are such adventurers, and like me, many are enthusiastic about the American West, its culture and its beautiful wild places. We talk about places he visited on this trip (he flew to the Cook Islands, too!) and a bit about how Americans and Cook Islanders eat unhealthy diets and will pay for that in the long run, and briefly agree on how politics need to move away from the current all-about-the-profit mode to the work-for-the-common-good mode.

Close-up of magnifying glass focusing on two people

Of course, while we talk, I’m thinking, do I tell him I’m an author and three of my books are published in Germany? Would that be a typical it’s-all-about-me American move? Besides, he’d probably ask me the name of my books there, and my cards are all in English. I can’t even spell the German titles, let alone pronounce them. Nor could I cough up the name of the German publisher. So we part politely without exchanging names and wander off to catch our separate flights back home.

From now on, I’m borrowing Rae Ellen’s line: “Hi, I’m Pamela Beason, an internationally unknown author.”

And I’ll keep using it until a stranger says, “Oh, I know that name! I love your books!”

I really am an author! This is me signing books at Seattle Mystery Bookshop
I’m not lying. Really, I am an author. Here I am years ago, signing books at the Seattle Mystery Bookshop, which, sadly, no longer exists. I have 13 novels in print and ebook forms today. Really!