Category: Paty Jager

Marketing and Promotion Blues

~ patyjag ~ 11 Comments

Like most writers, I don’t like the marketing and promotion side of writing. These days we don’t just sit down and write a book, send it off, and hope a publisher likes it. Especially not if you are an Indie author.

Back when I first started writing novels 30 plus years ago that was the process. Write, edit, send a synopsis and first three chapters to agents and editors and then write the next book while you waited sometimes over a year to hear back. If you did get the nod from an editor or agent then it was revisions and after 18 months to 2 years your book was published.

I was lucky to get picked up by a new small publisher who not only helped with editing but taught me a lot about publishing my book. When I had that down, and with a nudge from other author friends, I took the plunge into being an Indie author. And while being with the small press I had to do all my own marketing and promotion, I didn’t do near enough.

Now, fast forward, I have 55 books, half that are western romance and half that are murder mystery. My heart has always been in writing murder mystery and I feel as if the romance books were what I used as my stepping stones to getting to the genre I love to read and write.

With my murder mystery series, I have been promoting the heck out of them and learning new things as I add more print books and now audiobooks into the mix.

Just when I think I’ve figured out Amazon ads or Facebook ads, or using other promotional third parties, I find out that I messed up with this or with that. I had a promotion scheduled and I thought I’d changed the price of the audio box set. Well, I didn’t so there went the money I paid for the promotion down the drain and the graphics I made to promote the sale will have to be used later when the price finally is changed on all audiobook channels. With this headache, I can see why so many indie authors with audiobooks are selling them direct. It is something that keeps swirling around in my head and I’m thinking strongly about doing it so I can send people to my direct store to purchase audiobooks that I want to put on sale and to get audiobooks for a fairer price all the time.

I have my print books on a direct store and it would only take adding a link to the audiobooks to make it happen. Well, after I upload them to Bookfunnel. That would be another 2-3 hours a day for a week to get them all uploaded. That will cut into my writing time. I have scheduled to write three more books this year. If I don’t get to putting words in the document instead of uploading audiobooks to different vendors and now Bookfunnel, I’d have this book half way written instead of just starting. But once I get them all uploaded I will only have to upload each new book.

“Sigh” Just as I need more energy to do more promoting and marketing, I’m, finding my creative and productive energy doesn’t last as long as it used to.

I have also decided today, after realizing how many more audiobooks I need to upload to Kobo and Bookfunnel that I will from here forward, sit down at the computer with only my book document open and get my word count written before I do promotion or upload audiobooks. It will be the only way I’ll get my book goal accomplished this year.

But it is all worth it when I hear from readers how much they enjoy my books and I receive word that a book is a finalist in a contest. After contemplation I thought I’d put Damning Firefly in the wrong category, I guess not!

My window into other worlds

~ patyjag ~ 6 Comments

I don’t know how many of you get giddy when you can visit or see the settings from books you’ve read. But as a reader, I have always enjoyed being taken to settings or worlds I haven’t been and may never be able to see. Books have always been my window into other worlds.

A few weeks ago, my hubby and I made a trip from SE Oregon to Killeen, TX to see his sister and her husband and deliver boxes of belongings to our oldest granddaughter now living in Arkansas. On the way over we drove through the four corners and the towns of Flagstaff, Tuba City, Windowrock, and Gallup. The settings of author Tony Hillerman’s novels.

My husband just shook his head as I said the names of places that I’d read about in those novels. I could envision Leaphorn, Chee, and Bernie Manuelito driving around on the dirt roads I saw from the freeway.  Seeing First Mesa on Hopi land and the hogans on the Navajo land… It stalled my breath to see places and things I’d envisioned as I read or listened to Mr. Hillerman’s books but had used my imagination at what it would look like.

In case you haven’t figured it out already, I have been a huge fan of Tony Hillerman’s books since reading the first one. While he has more Native American life, traditions, and legends in his stories than I have in mine, he was my inspiration to have a Native American character as the main protagonist in my three mystery series. 

He lived on or near the four corners area where the Hopi, Navajo, and Pueblo tribes live. He had many contacts among these tribes to help him show more of the culture than I’ve been able to cultivate living a distance from the reservations and tribes I write about in my Gabriel Hawke novels, Shandra Higheagle Mysteries, and Spotted Pony Casino Mysteries.

I aspire to write as intriguing and thrilling reads even though they aren’t as steeped in the culture and lives of the people.

The next Gabriel Hawke book, I’m having Hawke and Dani, his significant other, attend Tamkaliks. A powwow held every July in Wallowa, Oregon. I attended it this past year for the third time and am now feeling confident I can give my two Nez Perce characters the experience they would undergo having been away from their culture for decades due to their careers and trying to fit into a culture other than their own.

However, with the return of Hawke’s sister to his life, she is showing him how good their culture is for their wellbeing. That will be a subplot in the book to his investigation into a decades-old body he discovers while patrolling the Snake River in the Hells Canyon.

I‘m hoping my contact within the Nez Perce community and the Fish and Wildlife Trooper helping me with the patrol of the river will give my story more realism.

Speaking of realism, I took a trip to the Oregon Coast last Spring to research for my newest release, The Pinch, book 5 in the Spotted Pony Casino Mystery series. In this book Dela Alvaro, head of security for the Spotted Pony Casino is at a tribal-run casino on the Oregon Coast helping them beef up their security. While there a child is kidnapped and she runs into an old friend.

The Pinch

Dela Alvaro, head of security for the Spotted Pony Casino, is asked to do a security check of a casino on the Oregon Coast. She no sooner starts her rounds at the casino and a child of a dubious couple is kidnapped. Special Agent Quinn Pierce of the FBI has been out to get the father for some time.

One of Dela’s best friends from the Army is also at the casino and they catch up. The next morning, Dela finds her friend strangled. As Dela struggles with the violent death of yet another best friend, Tribal Officer Heath Seaver arrives and the two begin untangling the lies, kidnapping, and murder.

As Heath carries the kidnapped child to safety, Dela must face a cunning killer alone.

Pre-order now, releases on February 22nd. https://books2read.com/u/38Y787

I hope you enjoy this latest book and follow my books to learn more about the Nez Perce, Umatilla, and Cayuse tribes as my characters, Hawke and Dela begin to, in Hawke’s case become reacquainted with his roots and Dela is just beginning to learn she may have a Umatilla heritage.

I purchased this seed holder pot from a Pueblo woman in front of a market on the reservation. She told me she was Acoma (Ah-kuh-muh) Pueblo with the Bear Clan. She showed me her name and a bear paw on the bottom of the pot. She then told me the solid black on the pot represents mountains and land, the orange sun, and the thin lines rain. I enjoyed my visit with her.

That is the thing I love most about reading, writing, and traveling. I learn new things and broaden my horizons.  

Age or Too Much Juggling?

~ patyjag ~ 6 Comments

It’s only the first month of the new year and this is the second group blog I’m on that my Google calendar told me I had a blog today. Yeesh! I have never in twelve years not had a blog already scheduled to go.

In fact, yesterday, Sunday, the day I plan out my week, I wrote down to write my Ladies of Mystery blog post on Tuesday, because, when I looked at January in my date book, which is my bible to keep things straight, I had written down my post was the third Monday of the month instead of the second.

How I managed to do that FOR THE WHOLE year when I received my new datebook in July, I don’t know. All I had to do was look to my left and on a corkboard there is a list of when each Ladies of Mystery author blogs during the month. Now, I have to go back through my datebook and cross out the LOM on the third Monday and put it on the second. And yes, cross out. I use different colored ink pens for different things that are happening.

Orange for the days I post on my Writing into the Sunset blog, Purple for the days I post on here and the other group blog. Bright pink for book specials and events, Blue for when my6 newsletter goes out. And black for personal appointments and events.

I use pencil for guest bloggers on Ladies of Mystery and to keep track of how many words I’ve written.

I also have a whiteboard with three columns where I write the months in one column in purple, the next column is in green and it is the title or number of the book in which series I’m writing, and a column in pink with the title of the book releasing that month.

Then below that, I have a new keeping track project that a very successful Indie author uses to keep track of her specials and events. I decided to use it this year and see if it can help me do a better job of staying on top of promoting my books. It is a 2′ by 3′ write on calendar of the whole year. It is to help me keep track of what book, where, and when I promote it and to keep the promotion flowing all the time. That has been my biggest problem. I start out promoting and then I get caught up in the other sides of being an Indie author and forget to keep promoting. This calendar with everything scheduled is a visual of what I need to do and what is happening. I hope it works.

And again, it is color coordinated. Blue for audiobook promo, green for ebook promo, and pink for special events.

And yet, with all of these reminders, I forgot my group blog post last Monday and today’s for this blog. I’m wondering if I need yet another calendar or whiteboard to keep me in line. What do you think? I’m off to change the purple LOM in my datebook to the second Monday. Have a great day!

A Few Of My Favorite Things

~ patyjag ~ 2 Comments

I’m one of those people who loves Christmas music. All of it! From the good old songs by Nat King Cole, Bing Crosby, and Brenda Lee to the new ones by Mariah Carey, Kelly Clarkston, and Cher’s new one. If there are bells jingling, joyful lyrics, or reverent lyrics, I like it all.

Listening to Christmas music while I cook, clean house, and put things away from my recent book selling events, makes the task lighter and more fun. My hubby rolls his eyes as I dance around the kitchen putting dishes away, totally absorbed in the song that is playing. (If I’m absorbed how do I know he rolls his eyes?) Because he makes a noise or says something that draws my attention to him. He isn’t a Grinch, but he isn’t into the holiday as much as I am.

Where I’m going with this is I have learned I may be more auditory than I thought. I started listening to one audiobook so I could see what I would need to produce if I ventured into making my books into audiobooks. I enjoyed listening to a book because my hands were free. Now when I sew, cook, clean house, or drive long distances, I prefer to listen to audiobooks. Except this time of year because I’m listening to Christmas music. Audiobooks have kind of become my addiction because I can listen to them while doing other tasks. My mind can wander into the story while my hands and eyes are doing something else.

Lately, I’ve felt like I don’t have enough hours in a day to read for pleasure. But I can listen and continue doing certain tasks. Even my walks, I can listen to a book and get my exercise and fresh air. Our last trip to see our daughter, while my hubby drove, I listened to a book with my earbuds because his pickup doesn’t have the capability to put it through the radio, but our trip before that with my car, he even listened to the book.

I’m finding at the book selling events I attend that more people are saying they listen to audiobooks. Which is good for me since my three mystery series are all on audio. As a means to get more of the books purchased, I joined a Facebook website group for authors with audiobooks wide, meaning not just published through Audible. This group has proven to be more helpful in teaching me how to promote my audiobooks than any other workshop or event I’ve attended.

Right now, the authors at Indie Audiobook Deals are having a MASSIVE year-end giveaway. If you like audiobooks as much as I do, you might want to enter the giveaway. You can sign up to follow the authors with audiobooks in the genre you like to listen to as more ways to get your name in the drawing.

Five entrants will win a $50 Kobo gift card! Kobo is the premier site to listen to fantastic audiobooks.🎧

We’re picking FIVE winners so make sure to complete all of the extra entries to enhance your chances of winning. Good luck and wishing you a happy holiday season!

Enter here: https://kingsumo.com/g/pt4ez1/win-1-of-5-kobo-50-gift-cards

And if you are a mystery fan who likes books with diverse characters, right now I’m listening to book 2 Peril at the Exposition by Nev March and enjoying it. I discovered Ms. March earlier in the year with her first book that I purchased through Chirp, an audiobook distributor that has sales constantly. After listening to that book, Ms. March had asked a question on a crime scene email group I’m on. I emailed her to let her know how much I enjoyed her book and she agreed to be a guest blogger here in February.

Anyway, I got away from reading about diverse characters. Her first book is set in India in the 1800s. The one I’m listening to now is set in Chicago. The two main East Indian characters left India so they could be married. For some reason I enjoy reading books set there. I also like Sujata Massey’s Mysteries set in 1920 India. When I finish reading the book Blood Sisters by Vanessa Lillie, I will dive into The Mistress of Bhatia House by Ms. Massey.

I believe my interest in other cultures is why I write mysteries with Native American characters. I like to learn about their culture and reveal it to others. Though I reveal it slower than an Indigenous writer would because I didn’t grow up in the culture and have to learn about it and understand it before I’ll put it on a page.

Also this month, I have my audiobook, Murder of Ravens, book 1 in the Gabriel Hawke series for $0.99 at Chirp. Double Duplicity book one of the Shandra Higheagle Mysteries, Double Duplicity is $0.99 at Spotify. Or you can get the first three audiobooks of the Shandra Higheagle Mysteries at Barnes and Noble Nook for $2.99.

If you haven’t already finished your holiday shopping, a book or audiobook is a great gift. The recipient will step into another world and be the better for it.

Happy Holidays!

Paty

Tis the Season for…Mystery Reads!

~ patyjag ~ 7 Comments

Having been published in romance before I wrote mystery, I can remember hearing romance writers talk about listening to Christmas music in the summer to get a Christmas story written. While I’ve been known to listen to music to get into a character or a story, I’ve never listened to Christmas music to write a Christmas story. No matter what time of the year I write it.

The one thing I do know is I prefer Christmas mysteries to Christmas romance. Thinking on it, I believe it’s because you know in a romance that the two who love one another will get together and there will be a wonderful time had by all.

But a Christmas mystery… Someone may or may not be killed. Is it a relative of the main characters or is it someone special to a relative? Or it could just be the nice old man or woman down the street. But there will be suspense, there will be clues, and there may or may not be a holiday. It depends on how hard the main character is working to solve the murder or it could be because he or she is being detained by the murderer and they can’t make the celebration with their family or loved ones. Hmmm… So much more can go on with a Christmas mystery.

Possibly there is a favorite aunt’s special Christmas letter from her lover that was stolen, and the main character has to get it back before the aunt opens up the music box she always plays on Christmas Eve as she reads the letter. Why does the letter have to be there? What will the aunt do if the letter is gone? So much to think about and so much to do to get that letter back. It makes the season more intense and interesting to have so much hanging on whether or not the letter is replaced before the aunt knows it is missing.

I’ve written two, well three, Christmas mysteries, and I’ve found every one of them to be entertaining to write due to urgency in the main characters to get the murder solved by Christmas. For some reason ending the book on Christmas Day just feels right to me. After a long game of cat and mouse between the clues and the main characters to solve the murder(s), I like to give them the treat of spending Christmas with the people they love.

Okay, so that sounds like a romance. The Happy Ever After ending doesn’t always stay that way in a mystery or a mystery series. You never know when the main character’s life could blow up. But for that brief moment at the end of the mystery set right before Christmas, it gives the reader and the character a moment of peace believing their loved ones are safe and they survived the murderer.

If you like a fun Christmas mystery novella, I enjoyed The Thirteenth Santa by Joanna Pence last year. I listened to it on Chirp. In fact, I enjoyed it so much I listened to it twice.

Or you could read my new novella in the Shandra Higheagle Mystery series, Christmas Chaos. This novella came about because my fans kept asking me for more Shandra Higheagle. I’m hoping having set this book ten years after the last book in the series, the readers will finally see how the future turns out for Shandra, Ryan, the twins, and all their friends and family.

Christmas Chaos

Check out a super-special Christmas surprise— a continuation of the Shandra Higheagle Mystery series. Ten years later the twins are at college but there’s trouble brewing.

Shandra Higheagle Greer is anxiously awaiting a visit from her twins as they head home from college for Christmas break. After a ten-year absence, her deceased grandmother is back in her dreams and the message seems clear. The twins are in trouble. After giving a young woman a ride to a nearby town, they become suspects in her murder.

Even though he’s been removed from the case, Shandra and her husband, Weippe County Sheriff Ryan Greer, continue to investigate, determined to dig up proof that the twins had nothing to do with the homicide. Even if that means putting one of the twins in danger to uncover the truth.

Universal buy link: https://books2read.com/u/47dKjq

I hope you are having a wonderful November. I’m at a marketing and promotion conference right now. November 10th I’ll be at the RAVE- Readers Authors Vegas Event. If you’re in the Vegas area come on down to the Horseshoe Casino. There will be 300 authors from all genres sitting in the Event Center all day Friday the 10th. I’d love to have you come by and say, “Hi!” This is only a few of the mystery authors who will be there.

I’ll be home for four days and then I’m headed to Portland Oregon to sell my books and the books of other NIWA (Northwest Independent Authors Association) members at the Portland Holiday Market at the Expo Center from Nov. 17th – 19th. If you live around Portland or are passing through one of those days, come on by and visit. I always have goodies for people who stop by to talk.