The Subdivided Writer – A Different Look at Self-Publishing

by Janis Patterson

There is an old saw which says, Money should always flow to the writer, not away from the writer. This is largely true and was created long ago in an attempt to protect innocent and gullible little newbies from paying large sums of money to at best dicey companies who promise them fame and fortune by ‘publishing’ their books. (Unfortunately, even in this information-saturated day such ‘publishing companies’ still proliferate and flourish, which is an irrefutable indictment against starry-eyed suckers.) Sadly, this advice was coined long before the advent of self-publishing and has confused any number of people, newbies and seasoned authors alike.

One of the draws of self-publishing is the control it gives the writer, and to be honest, this is like pure catnip to a control-freak like me. What is not stressed enough is that with complete control comes complete responsibility, and that is not always easy.

The first thing is that the writer must become two opposing people – the author (WriterYou) who has created a thing of lasting beauty which is perfect in every way and should live because of its artistic merit, and the publisher (PublisherYou) who must see everything through a purely business-like lens of dollars and cents. If one isn’t very careful it could be a recipe for madness.

WriterYou is responsible for creating the best book possible – a work of fiction (I suppose, though the same criteria hold true for non-fiction, just in different forms) that is as good as he can possibly make it.

PublisherYou is responsible for everything business-oriented – and paying for it as needed, just as a true traditional publisher would be. This includes professional editor(s) as needed, formatters, covers, uploading, publicity (which sadly many traditional publishers now push off 99% of onto the author) and just about everything else.

Warning : the two of you will not always agree in spite of the fact they’re in the same body (yours), and sometimes your disagreements can become epic. This is where self-publishing has the risk of becoming a quagmire, especially when it concerns the content of the book itself. When a professional editor (and I stress the professional part, someone who does this for a living, not your mother or your Aunt Edna who think you are the cleverest thing for having written a book of any kind) says you need to do something, that is something you really need to consider doing, especially the newer you are as a writer. The older you are as a writer, the more credits you have under your belt, the more credibility you have in questioning an editor. A rank newbie should listen! Wasn’t it Maugham – some famous writer, anyway – who said about editing “Kill your darlings…”? No matter how experienced you are as a writer, somehow there is always some part of our story that we just fall in love with, even if it’s not very good, even if it doesn’t forward the story, even if… whatever. That part needs to go, no matter how much it makes you resonate. It’s hard, but if it will make the book stronger, better, more saleable, it has to be done. It is the unenviable job of PublisherYou to insure that WriterYou goes along and does the edits.

Even now, after all my years of self-publishing, when my talented and beloved professional editor says something I really don’t want to hear or do, I think back to a hard-nosed and even harder-hearted editor I had in my New York trad-pubbed days. When I protested something she would listen very politely, then tell me to go ahead and make the changes. And in every instance but I believe two (out of many books) she was exactly right. Make your PublisherYou that strong… and listen to him!

And make no mistake, I don’t care where you are in your writing career, YOU NEED A PROFESSIONAL EDITOR. Although WriterYou should edit the manuscript to the best of his ability before turning loose of it, only a fool will try to do the final edit himself. Also be ready to accept that even after you have several professional passes on a manuscript some – usually tiny – mistakes will slip through. The only perfection comes from God, and I’m quite willing to accept that He is too busy for me to expect Him to proofread a novel.

True self-publishing, with all the responsibility ultimately resting on the writer’s shoulders, is just one way of getting published. The traditional “New York” or “Big 5” (or “Big 4” or how many of them there are this week) is pretty familiar; it’s been around more or less for centuries and is notorious both for taking all of the control and most of the money. And I do mean most of the money! Even though PublisherYou has to pay for everything, contrast the 6-10% of cover price that the author receives in traditional publishing versus the 60-80% the self-publisher earns.

On the other hand there is most definitely a cachet about being published by a major publisher which some authors find so attractive they refuse to consider anything else. And that is their right. Some are very successful; some aren’t, but that’s true everywhere in the industry.

If you decide to go the traditional route and are offered a contract, you need to be very careful and examine everything – and I mean everything! – before accepting it. Nowadays it is not only common but almost necessary to have any proferred contract vetted by an entertainment law attorney before acceptance.

Always remember, publishing houses are not in business for your good; to them you are just a tool to increase their bottom line and most of them will get away with whatever they can get away with, which means everything they can get you to accept. Remember back when they tried to demean authors by relegating them to the category of ‘content providers’? Authors who are not part of the fabled few superstars pretty much earn the least of the publishing world’s hierarchy even though without them there would not be a publishing business at all. And no, that is not fair!

Then there’s also the fabled and sometimes justly reviled Vanity Press, and the newer and occasionally trustworthy hybrid ‘Assisted Publishing Organizations,’ both of which I’ll talk about next month.

Just remember that if you self-publish, you must split into WriterYou and PublisherYou and be diligent in both sides. Otherwise you have probably spent a lot of money and time without much hope of success.

The Magic Factor

by Janis Patterson

There are many mysteries in this world, and many – as we all know – are in the writing game, not the least of which is the Best Seller. Now a dedicated media campaign, the work of many people, a LOT of money and the backing of a prestigious publisher can create a national best seller out of an unimaginably dull and occasionally pedestrian book. On a smaller, more human scale, in the self-publishing world the same pattern will hold, though with generally less rarified results. A lot of (usually) friends, some dedicated and probably expensive PR, and determined social media presence can elevate a piece of pure dreck to more than respectable sales. Everyone knows that.

What everyone doesn’t know – and what can’t be guaranteed – is the Magic Factor.

That is the unquantifiable something which no one can guarantee, cause or even predict which strikes at random and elevates an ordinary – or even less-than ordinary – book to stellar heights.

I just experienced this phenomenon and no matter how I have tried I simply cannot analyze why it has happened.

The book in question is a romance, a perfectly ordinary romance which was written (in some haste, I might add) for inclusion into an anthology many years ago and republished under my own imprint at least half-a-dozen years ago. Since then it just sort of lay there; I didn’t publicize it other than putting an excerpt on my website (which I do for all my books). It hasn’t sold a single copy in any format in at least two or perhaps three years.

Until about a month ago.

I was surprised but happy when a copy sold – in paperback, no less. When that number jumped to six, still in paperback, I was delighted. When in the course of about three weeks about thirty paperbacks (including a smattering of ebook versions and KU reads) were sold I was astonished. When it was selling more copies than any other of my books I was totally gobsmacked.

Why? And why this book, which while reasonably well-written and originally well-received but is still not one of my best or even favorite stories?

I don’t know. I like the book, but have no idea of why this sales surge is happening. (And it is still happening, believe it or not.) Perhaps a book club discovered it and wanted a shortish, pleasant, clean read? Perhaps some college writing class wanting a good example of how to write a genre novel? Or – horrors! – perhaps how NOT to write a genre novel? I really don’t care – it’s all subjective anyway, and I get my royalties no matter what.

Perhaps the best of all, the surge of interest has sparked an interest in my other (similar) stories, though none of them have taken off like this one has.

That’s what I mean by the Magic Factor. I had nothing to do with it, and the reasons are totally unknown, at least to me. Magic!

Now if we could just figure a way to bottle it…

If Wishes Were Horses…

by Janis Patterson

Hello. My name is Janis and I am a word nerd.


I love old words, convoluted words, obscure words… Unfortunately, it is definitely genetic. My father was the same way, and one of the delights of my early youth was playing esoteric word games with him. Which, I might add, gave me an everyday (to me, at least) vocabulary that did not endear me to the educational system. In grade school I learned quickly to accept that my automatic use of what were to me perfectly ordinary words would upset and draw the derision of my classmates; what I did not expect was that it would have a similar effect on the teachers, who had to have it proven that the words I used were not made up nonsense syllables but perfectly good – if not really common – English words. For several years I had to make it a practice to always carry a large dictionary with me. That was only one of the things about public education which earned my (well-deserved) contempt. I have never suffered fools gladly.


Anyway, that is an overly long explanation for why I’m on several word-a-day type daily emails. About half the time the words are too common to be much noticed, but every so often there is a really good one. Today I received the word velleity, which means “a wish or inclination not strong enough to lead to action.”


Wow! Who hasn’t felt like that at least once if not many times?


We all know those people who say “I want to write a novel” but never actually do anything toward it. Then there are those of us who do write who say “I would like to do a book about … (whatever subject is currently teasing our mind)” but the project never goes beyond a vague wish. There are millions of possibilities, and everyone indulges occasionally. My grandmother would have called it daydreaming.


And that’s okay. We all work on many levels at all times, and not all ideas/wishes/concepts are destined to bear fruit. Sometimes it’s little more than ‘play-time’ for our minds, which probably need it more than the rest of us. Nothing can do work all the time, and play time is essential.


It also goes beyond writing. Multiple times I personally have expressed a wish for some unknown reason to learn how to crochet, once even going so far as to buy a hook and some yarn. Both of them are now gathering metaphoric dust at the bottom of some drawer or other, as that is as far as I have ever gone. Velleity in action. The same goes for reorganizing my kitchen (where I usually spend as little time as possible), or creating an herb bed in the back yard (when I sadly possess a black thumb invariably deadly to all living plants), or any number of momentarily alluring but basically low/no priority daydreams.


However, I am a true believer that energy is never wasted, even the ephemeral energy of a transitory daydream. It merely changes form. Case in point, the herb garden. I actually did some reading on herb gardens and while a real herb garden never appeared in my life, it did in one of my books, enhancing it greatly. See? Energy really is never wasted.
So, dream your dreams – just don’t let them take over your life. You might never bring them to the fruition of reality, but someday somewhere somehow they might be just the thing you need to complete some other venue.


Now I must go, because I’m thinking about how nice it would be to paint our guest bathroom…

Silver Linings and Simple Pleasures


by Janis Patterson


Update – we still don’t have our new refrigerator despite two unkept promises of delivery dates (thank you, Lowe’s!) and someone finally had the decency to tell us that it wasn’t even in the country yet (thank you, GE!). And yes, I’m being very sarcastic, but my true thoughts on both these entities are not fit for public pixilation. I’ve quit calling Lowe’s for updates and go over to the store to trap the salesman and occasionally his manager for an eye-to-eye confrontation. This last time I was promised (which means nothing, as every failed delivery date was a promise) that I would have my white, basic French door refrigerator by Christmas. (This was after he was telling me the not heartening news that another special order refrigerator had taken 18 months to be delivered.) I looked him square in the eye and asked if he meant Christmas, 2022. It was not encouraging that he said nothing.


Sad thing is, I could have had a bright pink refrigerator within a week of ordering. (Wrong color, wrong size, wrong configuration, waaaay wrong price, though.) I still don’t understand why a basic white refrigerator has to be a special order!


On to other news. Everything seems to have gone wonky this fall – except for our glorious trip to Egypt (and my trip diary is available to read for free on my website). Some backstory on the most painful problem – during his last Iraqi deployment several years ago The Husband injured his left shoulder. It healed pretty much, though it has given him some trouble from time to time, but while in Egypt he had the bird-brained idea to go down in the Bent Pyramid – perhaps the hairiest and most dangerous pyramid available to tourists. Why he went, I don’t know, as he has done it before.

Well, sometime in the tour he reinjured that same shoulder and it has been giving him terrible pain ever since. We’ve been to a doc-in-the-box, our personal physician, an orthopedic specialist, several multi-week rounds of physical therapy, an X-Ray and an MRI… and his shoulder is getting better, but very little and very slowly. (I think I told you that I told him if he ever even mentioned going down in that pyramid again I would sit on him until he gave up the idea or passed out from suffocation!)


However, I have always believed that dark clouds have silver linings. With his shoulder The Husband cannot drive, so guess who gets to be his chauffeur – driving him to his various appointments, waiting while he takes care of things and then taking him home? Right… However, this has been an unexpected blessing in two big ways. If there is grocery shopping needed, we stop at a conveniently located Aldi’s on the way back – and he has to give some input into what we eat for the next few days. (And often he just looks around and suggests we go out, which I like…)

Perhaps the best benefit, though, is that while I’m waiting I read. There’s not enough time involved for me to be expected to take my computer and write, so I just sit and read, both of which for me are rare luxuries. I’ve always loved to read – hey, I live in a house with three dedicated libraries, so that’s a given – but between writing and all its attendant duties of rewriting, publishing, publicity, et al, care of extended family and now The Husband, housework, etc., etc., etc., there has been precious little time for just pleasure reading. Thank goodness for reading apps on my phone!


Which brings me to the important part of this little screed – never underestimate how important it is for writers to read. We become so bogged down in our own work, making sure that our characters and situations are real, that action is always logical for the world we have created, even keeping track of hair and eye color and the time of day, that our word choices and grammar are acceptable, sometimes we forget the simple, overwhelming magic of the printed word. By reading the work of others we learn. Sometimes their work is incredible, opening doors and windows into realms we have never known, or may have once known but time and other things have obscured. Sometimes their work is so bad that it is a salutary lesson in what not to do. And sometimes it is so incredibly bad that it isn’t worth my time to read more than a few pages – but there are still lessons in those few awful pages.


I do sincerely hope that The Husband will soon recover fully and go back to having at least a portion of his own life. On the other hand, it would be a lie for me to say that there has not been at least a sliver of silver lining in my time spent in various waiting rooms. I got to read for pleasure without feeling guilty that I’m taking time away from working and other responsibilities, and that’s always good.

It’s November Again

by Janis Patterson


Yes, the dreaded month of November has stomped onto our calendars again, darn it. No, I’m not talking about the approaching gluttony of Thanksgiving or the terrifyingly few weekends left until Christmas, though both are swiftly oncoming realities.


I’m talking about the annual National Novel Writing Month, commonly known as NaNoWriMo or even NaNo, where for years now people have been encouraged to write a 50,000 word novel in the 30 days of November. It is called an exercise in accountability, or a time of group encouragement, or any number of other pleasant and positive euphemisms. While I can see that both the former can be regarded as sort of desirable for writers, what disturbs me is the number of absolute tyros who will regard this as their ticket to literary fame and fortune.


Perhaps a few of them will learn what plain old hard work it is to string 50,000 +/- words into a cohesive story and there is a lot more to creating salable stories than just writing down the requisite number of words… but most of them won’t. They’ll pound out the words in a blaze of literary fervor, many truly believing that their prose is both deathless and special. Most of it will not be.


And to this point that’s fine. It’s supposed to be a learning experience. What bugs me is that most of the tyros won’t learn from it. Many of them will take their ‘masterpieces’ and send them off to agents and publishers and wait impatiently for large contracts. Many of those manuscripts will not be edited or, on some sad occasions, not even be read through. Then, when the inevitable rejections occur, said novices will declare that the publishing world does not recognize their genius and will self-publish.


I do wish that there were some sort of law forbidding any non-professional writer to submit a manuscript done for NaNo. It would be so much kinder to everyone involved. Writing is just about the only profession where someone with no training or education in the field and no discernable skills in grammar, punctuation or story structure wakes up one morning and decides he is going to write a novel, then is surprised when the rest of the world does not acclaim the genius of his work. But hey – he wanted to write a novel so he did. I guess we should all be grateful he didn’t wake up, decide he wanted to be a brain surgeon or aerospace engineer and act in the same way.
And that’s my opinion of those who have a skewed and unreasonable view of NaNo. What about the working professional writer?


Properly used, NaNo can be a marvelous tool of discipline and accountability. I’ve worked under various writing contracts for the majority of my adult life, but as I get older I have noticed that I am not only slowing down, I am becoming much more easily distracted. For example, while in Egypt a couple of weeks ago – after vowing I wouldn’t do another book set in Egypt – I got the idea for a wonderful mystery and began writing it. Normally a couple of years ago I would have had the first draft already finished. It isn’t.


I’ve never done NaNo, so this year – since I have no overhanging contracts or deadlines at the moment – I decided to try it. It’s a wonderful thing. Every day I have to post to a certain site (this NaNo is being facilitated by one of my writers’ groups) how many words I have done that day. Sometimes it is embarrassing. Sometimes – when I exceed my allotted number by a respectable amount – it is a source of pride. I like it. Accountability is a good, positive thing.
Some say that NaNo is at its heart a learning experience. I can agree with that, and can also agree that we should never stop learning.

REFRIGERATOR UPDATE – I told you about my woes of buying a new refrigerator. All we want is a very simple refrigerator – French door, bottom freezer and ice/water on the outside of the door. And white. White was the problem; white is not standard any more, nor even available on most models. It has to be special ordered.


So we ordered it the day after we returned from Egypt and were told we could have it some three weeks later on 23 October. On 22 October I called Lowe’s and asked for a time frame for delivery; between 8-12 on the 24th, I was told. Well, October 24th came and went with no refrigerator, so I called and after being routed through two idiots who knew nothing finally got a hold of a manager, who after some investigation told me the refrigerator was not only not in Dallas, it was still at the factory and had not even been finished.


WHAT IS SO DIFFICULT ABOUT PUTTING A PLAIN WHITE FINISH ON A VERY STANDARD MODEL?


With admirable self-restraint I asked why Lowe’s had not told me the truth and had not told me a real date for delivery instead of giving me a big chunk of blue sky. I also asked why no one had had the courtesy to call and say the refrigerator was not even in Dallas yet. (Needless to say, the refrigerator was fully paid for on the day we ordered it.) The man had the good grace to be embarrassed and said he didn’t know. Then he gave me the delivery date of 25 November. I asked him if that was any more true than the first date had been. He didn’t answer.


So – heed my sad little tale and be very careful where you buy a refrigerator or any other appliance unless you will let the store dictate what you will receive.