Entitled 2: Giving your book a title to remember

Last month we talked about giving your story a title. Unlike article titles, book titles are usually the domain of the writer.

This may be because the writer has a closer connection to the topic, the editor wants the writer to do the work, or the writer and editor see it as the author’s prerogative. But just because the book writer usually develops the title doesn’t mean the editor will accept it. They will tell you if they don’t like it, and why. They will tell you if it won’t work, and why.Let’s look at what constitutes – usually – a good book title, and then I will use my first book as an example.

Because book titles are one of the first things a potential reader sees, they need to hook that reader. It’s recommended the title give away a little something about the plot and the nature of your book. Is it going to be action-packed, romantic, whimsical?

Here are the three main ingredients in a strong title:


LENGTH. 
Shorter is better. Shorter tends to be more memorable, more powerful. Some experts advocate for the one-word title, but one-word titles are more limiting for search engines. Fewer examples are found. The recommendation: three or four words.


IMPACT.  
The title should draw the reader in because it is evocative; it speaks to what lies within the pages of the book. It sets the stage for what they can expect.


UNIQUENESS.
Titles that we can remember, titles that stand out from the crowd are winners. This may be a play on words, a pun, a jab, a literary reference, a phrase that speaks to mind, heart and spirit.

In short, titles are essential to the sale of a book. And they are not easy. Let’s look at one title I’m very familiar with.

My first book is Hung Out to Die. It’s a murder mystery. The main character is CEO of a cannabis-production company in Elmsdale, Nova Scotia. As I was writing this book, a funny aside started to take place involving a word the main character had never heard before: Chunderfuck. In my mind, that became the title of the book with asterisks replacing two of the letters in the last syllable. I then built on this concept. Future books would have similar fun but profane titles: Numb Nuts, Dick Wad…. You get the idea.

book cover from Hung Out To Die

It was not meant to be. As I was starting to shop around my book, I realized the title might lead agents and publishers to conclude the book would be darker, edgier, grittier than it is. Indeed, it’s actually funny. I also didn’t want to turn off publishers before they even read the book. I went with a working title instead: So, A psychopath walked into a bar. In my mind, the book would still be called Chunderf**k, an issue I would raise with my publisher as soon as I had one. Which I (with gratitude) did. My publisher, BWL Publishing, was more than open to changing the title. But not to Chunderf**k – and not for the reason you might think. Search engines don’t pick up asterisks.

Dammit.

So the book became Hung Out to Die. It’s a play on words, drying plants is linked to cannabis, and the victim dies by hanging. It’s short, it’s got some oomph, but let’s face it. It’s no Chunderf**k.

I’d love to hear your thoughts on titles. And asterisks.

Giving your story a name that resonates


I’d like to start by telling you a bit about myself – and my experience with titles. I am a freelance journalist and have written hundreds, actually thousands, of articles for print and online publications across North America and beyond.

One of the things you soon learn as a freelance reporter is that editors write the titles of articles. This is not always the case, but it is usually the case.  There are a number of reasons for this, and we’ll discuss those. In a minute.

First, I’d like to share with you the options article writers have when it comes to titles. One, you can come up with a title that you think reflects the article, is clever or straightforward or funny – whatever attribute you think will appeal to readers. If the editor likes it, they may use it. If they don’t, they will write their own. More often than not, they will write their own.

Years ago I did an article on a trademark dispute involving use of the Bluenose, Nova Scotia’s famous schooner. My title went something like this: Ship disturbing trademark battle erupts in Nova Scotia. I thought that was very clever. My editor did not. Well, she may have, but the title she used ultimately went something like this: Nova Scotia businesses barred from using Bluenose name.

On the other hand, I wrote an article on champagne and called it “Liquid Bling.” My editor wrote to say she loved the title, and she used it.

My feeling was it never hurt to include a suggested title, and no one usually knows the story as well as the writer. But good titles take time to craft, and on many occasions the articles I submitted did not have a title. They had a descriptor: Profile of Donald Duck, Article on the pros and cons of ducks vaping, Conference report from Ducks Unlimited. I was leaving the work to the editor.

And here’s what editors are looking for in an article title. (1) Something that grabs the reader’s attention (2) Something that describes what the article is about (3) Something that is not longer that the first paragraph of the article itself (4) Something that makes them want to read the article or shows them why they should.

Are you likely to get all that in one title. Probably not. But that is what is behind the words that introduce an article. Often those words are more dramatic or more urgent or more intense or more gripping than the article itself. Indeed, most of the time someone objected to an article I wrote it was the title that set them off.

And I didn’t write it.


Dammit. I’m a suspect.


book cover from Hung Out To Die

I’m reaching for the hallway switch when I notice a light three doors down. That’s Norm Bedwell’s office. And that’s unusual. Our comptroller is typically among the last to arrive. Only a fresh honey cruller from Tim Hortons has ever changed his timeline.

I’m running to Norm’s office now, tirade at the ready. The only thing that can prevent the outside security system from working, aside from someone hacking into our server, is if the door doesn’t latch firmly behind the entering employee. A loud audible click lets you know the system is armed, and then you can move forward. Employees are trained to wait for the click; if they don’t, an alarm will sound for two minutes, albeit relatively soft as alarms go. But at this time of day, no one is around to hear it.

It must be Norm’s fault, which may mean the system has only been down for minutes if he just arrived. It’s a question I’m tossing at our comptroller even before I’ve stepped inside his office.

Norm doesn’t answer.

He can’t because he’s swinging from a rope tossed over an open beam (the designer’s brilliant idea), a noose tight around his neck. He’s blue, but not as blue as I believe a dead man should look. This poses a dilemma. I need a few moments to assess my options and identify the safest and most effective course of action. However, I am aware I don’t have the luxury of time. I’ve seen enough Law and Order episodes to know if you don’t call the cops immediately, the delay in time will get noticed, and you’re more likely to find yourself on the suspect list.

Dammit. I’m a suspect.

This realization hits at the same time I’m dialing 911. The perky young woman on the other end asks how she can help.

“I’m in the administrative office of the Canadian Cannabis Corp., and my comptroller appears to have hanged himself. He is dangling from a noose and turning blue.”

“Sir, I have radioed for police; they are on their way,” she says, inhaling to continue with her script.

I cut her off. “Look, I know I shouldn’t disturb anything, but Norm may be alive. I’m going to grab his legs, so the noose doesn’t cut into his windpipe.”

Great, now she knows I understand how hanging kills someone.

Itdoesn’t matter. I’m going to reduce the pressure around Norm’s neck. His feet are tucked into the crease in my left arm, his testicles on par with my bottom lip. I’m not a small man, 6’2”, and I work out regularly, so I can maintain this, albeit a distasteful posture, for quite some time.

I hear sirens, and it hits me. The police won’t gain access to the building without destroying expensive technology. I explain this to the 911 operator. She is not that interested in the cost of our tech.

“I’m going to get someone to open the gate for the police,” I tell her. “That means I’ll have to hang up. I’m on the third floor of the admin building, inside the only office with a light on. My name is Riel Brava. I’m the CEO.”

Discovering the donair

Food seems to weave its way into my writing uninvited.

In my latest book, Conflagration!, food is the foundation for a friendship that springs up in 1734 between the main character Philippe Archambeau, a court clerk, and the jailer he befriends. Lunch becomes a means to extract information, then it becomes much more.

In my first book Hung Out to Die the main character, an American transplanted to Nova Scotia, discovers the delicious joy of the donair. Many people have never heard of this juicy, meat-filled, garlicky concoction, but it is the official food of Halifax. Popular history says the donair – spicy meat wrapped in a pita and embraced with lots of sweet sauce – was invented in Halifax in the 1970s where it rapidly became a must-have menu item for late-night partiers, snackers, and food aficionados.

As my main character, Riel Brava, discovers, the donair can be a little difficult to eat. There is an art to juggling a stuffed pita while licking sauce off your face and adjusting foil wrap to get more donair in your mouth.

The recipe below avoids that dilemma. It’s an appetizer compliments of the Dairy Farmers of Canada. I have adapted the recipe slightly.

Let me know how it tastes.

Donair Dip

Ingredients

  • 1lb (450g) lean ground beef
  • 1 tsp (5 ml) dried oregano
  • 1 block (250 g) cream cheese
  • 1 cup (250 ml) shredded old cheddar cheese (or cheese of your choice)
  • 2 tsp (10 ml) paprika
  • 2 tsp (10 ml) garlic powder
  • 2 tsp (10 ml) onion powder
  • 1/2 tsp (2,5 ml) salt
  • 1/2 tsp (2,5 ml) black pepper
  • 1 cup (250 ml) donair sauce (see below)
  • 1/2 diced tomato (optional)
  • 1/2 diced onion (optional)

Donair Sauce

  • 1 can (300 ml) sweetened condensed milk
  • 1/3 cup (80 ml) white vinegar
  • 1 tsp (5 ml) garlic powder

Preparation
1. Add all ingredients in a bowl and combine.
2. Preheat oven to 350 °F (180 °C).
3. Cook the ground beef and the spices together, mix well in a frying pan.
4. Drain off excess grease.
5. Mix the softened cream cheese, cheese and Donair sauce together.
6. Place ground beef mixture on the bottom of 9”x9” cooking dish (or equivalent).
7. Add the cheese and Donair sauce mixture on top of the ground beef mix.
8. Bake for 20 minutes.
9. Top with diced veggies after removing from oven (optional).
10. Serve hot or cold with tortilla chips or baked pita slices.
11. Enjoy!

 I found my bliss – in the bathtub

This article of mine appeared in The Globe and Mail. I wanted to share it with you at this time of year when life is bustling and busy. May you find joy.


I understand the appeal of showers. There is a functionality and practicality to stepping in, under and out. How efficient. How equally unimaginative and boring. In the shower, there is nothing to savour except getting the hell out from beneath 50 pounds per square inch of pulsating water. The fact that showers are measured in psi (as opposed to bubbles) speaks volumes.

But I am a splish-splash person. I relish the warm web of water that embraces you in the bathtub. I enjoy being able to put my head back, relax and wash away the day. I like taking my time, meandering in my mind and humidifying at my own pace.

 Baths were a way of life in our house. Growing up, showers were simply something other people took, mostly people we did not know. I kept this tradition up even after I moved out of my parents’ house, into a marriage and through the divorce that followed. But it wasn’t until years later that I discovered my understanding of the bath and its possibilities had been severely limited.

 It started with a gift of life-altering implications. Inside the present I discovered bubble bath, a bath bomb, exfoliating lotion and glove, and moisturizer. Two of these I’d heard of. The scent was lavender, which I associated with wrinkled aunts and my grandmother’s underwear drawer.

Turns out, I couldn’t have been more wrong.

I filled the tub with steaming water, poured in the bubble bath and the most wonderful scent filled the room. I smiled, bent down and breathed deeply. Not my smartest move. Inhaling bubbles is not recommended. But it didn’t matter. I was happy. And about to get happier.

I stepped into the tub and unwrapped the bath bomb. This is never as easy as it sounds. They often come in a plastic sheath that has no identifiable opening and the tensile strength of tungsten. I persisted. The result was a round, heavenly little orb that exploded when it hit the water. Gently, of course, and with a colour infusion that filled the tub with a lovely glow. The exfoliating lotion and glove were next. I felt the resistance of the glove on my skin. Perhaps even a snag or two. Then, softness.

This time I spend with bubbles, bombs and bath salts is as much about ritual and reverence as it is about self-care and luxuriating. I realized this one blissful Saturday night as I was about to lower myself into a meringue of eucalyptus suds and my husband strolled into the bathroom, lifted the toilet lid, and got ready to whizz.

He won’t do that again.

There is a rhythm to my bathing ritual. There is a pattern and a process. Nothing is rushed, there is room to inhale and time to exhale. The rhythm has become more sophisticated over time. I once received a candle but admitted to my husband that I was unlikely to use it. He suggested I light it in my bathing shrine (and all was forgiven).

Today, my bathing shrine includes 10 burning candles: five small, three medium, two large. There is also a tealight candle that burns inside a Himalayan salt holder, another gift from a good friend. (I am blessed with friends who indulge my bathroom bliss.) In addition, I discovered aromatherapy. And there is music, most recently with the chirps and tweets of birds in the background.

I doubled down on my commitment to ritual and reverence when my husband and I decided to do some redecorating. My bathroom tub is now no ordinary tub. Who knew paradise came in porcelain? This tub has jets that shoot heated streams of water at select body parts, LED lights infuse a delicate glow in the water and there is a heated backrest. An aromatherapy unit sends little fragrant clouds aloft every 20 seconds. Poof!

The bathroom, and the tub in particular, is an expense I no longer attempt to justify. But I have spent some time trying to understand it. Logically I know that self-care is important. Taking time for oneself is time well spent. I’ve read the books (okay, an article or two) about the benefits of finding space from the pressures of daily life. But that sounds clinical and what happens in my shrine is anything but. It’s about connection – and distance. It’s about finding oneself – and forgetting about the self for a few hours. It’s about feeling pampered – and humbled.

One night, I turned on the tap, poured the juniper bubble bath and Epsom salts into the tub and waited to be enveloped in a fragrant mist.

And waited.

I did not have hot water.

Ultramar’s message centre assured me help was on the way. I felt a nudge of joy.

That did not last. The repair guy wasn’t ruining his Saturday night because some woman’s bath water wasn’t hot. He eventually showed up but he needed a new part. Bottom line: I had to wait several days.

I did not hide my disappointment. The repairman did not hide his indifference. I was not happy about the emergency call service fee that still left me without hot water. I think he flipped me the bird on his way out.

But Monday came, the water heater was fixed and the bath was full of hot, inviting H²0. But this time I breathed in more than the latest release from Bath and Body Works. I realized at that moment that my shrine, wrapped in relaxation and reverence, is really about gratitude. It’s about being thankful to be here and thankful to be. Gratitude isn’t just about being personally thankful and appreciative, though, it is about extending that thanks to the world around you. It’s about grace.

I have taken that insight to heart. I remind myself now to smell the rose water before I speak out; to soak up the moment before rushing to the next task.

And I have apologized to the man from Ultramar.