I love everything about writing my books. The research and plotting. Developing characters and creating scenarios for their fictional lives. Deciding what crime my villains will spring on their unsuspecting victims. And not knowing how the book ends until I make the journey with the characters is so satisfying.
I do not, however, enjoy marketing. Seriously! There is so much to learn about running Facebook ads. And don’t even get me started about trying, unsuccessfully by the way, to make an Amazon ad. I also can’t seem to master Tik Tok or Book Tok or any kind of Tok.
My trek into the nightmare of marketing is driven by the desire to increase my book sales. So far my endeavors have been participating in book events with Northwest Independent Writers Association (NIWA), as well as doing a few on my own. I love talking to potential readers and discussing my books along with other authors’ books. And I’m really good at sales! I’ve been told I can sell someone the shirt their already wearing!
Obviously, I’m participating in writing blogs for Ladies of Mystery, but I also try to post blogs on my author’s website. And have looked into writing a blog for Goodreads to see if I can attract more readers to my books.
One of the benefits to working events with other authors is learning how to well … market. Paty Jager has been helpful beyond words, answering my questions and holding my hand as I flatten my learning curve. From creating ads to crafting a newsletter to navigating tools like Audible, Paty has provided great insight. Her patience is endless and if not for her I would’ve tossed in the towel after the first week.
Now I’m running a Facebook ad every week or so and my book sales are creeping upwards. I haven’t been able to master an Amazon ad yet, but plan to keep trying. I noticed that my eBook sales are up via Draft2Digital. In fact, the Brooklyn New York Library ordered all five of my eBooks. What?!? As did the Jackson County Library in my hometown of Medford, Oregon.
One of my favorite marketing tasks so far has been scheduling more solo book events. I’ve landed a booth spot for Donald Daze in my current hometown and the Jackson County Library has invited me to do an event in June.
Marketing might be a touch challenging, but I do love a good challenge! I would love any tips or tricks you’ve had success with, so please feel free to share at author@kimilakay.com
I’m off now to work on my current WIP, “Chaos in Cabo”, because causing chaos for my characters is way more fun than marketing!
Happy writing, Ladies ~ Kimila
Footnote: As you know, I lost my son, Derrick, seven years so with each passing child, I deeply feel the loss for the parents. Dear friends of mine lost their 21-year-old son, Jason, in a motorcycle accident a week ago. My apologies for the short blog this time, but I’ve been in Medford wrapped in the comfort of family and friends. Hug those close to you because no matter how much time you think you have … it will never be enough.
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